DREAMVILLE

CHI-LEAGUE

The Chi-League itself has been around for years, but Wilson took over the promotion of it in 2021. For the 2022 edition we partnered with the record label Dreamville, home of J-Cole, JID and Ari Lennox. Along with the partnership, they wanted to collaborate on a basketball.

Ultimately the design that was chosen was deemed too rad to keep on just a basketball, and ended up serving as the basis for not only the Chi-League jerseys, but a small streetwear launch through Dreamville’s website.

Product Design
Art Direction
Graphics
2022

WZ4018101XB_6_7_Wilson_X_Dreamville_BSKT_YE_BL.png
WZ4018101XB_3_7_Wilson_X_Dreamville_BSKT_YE_BL.png
WZ4018101XB_0_7_Wilson_X_Dreamville_BSKT_YE_BL.png
WZ4018101XB_5_7_Wilson_X_Dreamville_BSKT_YE_BL.png
WZ4018101XB_4_7_Wilson_X_Dreamville_BSKT_YE_BL.png
WZ4018101XB_2_7_Wilson_X_Dreamville_BSKT_YE_BL.png
WZ4018201XB_0_3_Wilson_X_Dreamville_BSKT_WH_BL7.png
WZ4018201XB_0_3_Wilson_X_Dreamville_BSKT_WH_BL8.png

NEW
JERSEYS

Ultimately the design that was chosen was deemed too rad to keep on just a basketball. The design served as the basis for the uniform, and ended up being the central focus of the 3-weekend long event.

NBA players and Amateurs alike wore the 8 different colors, posting to their Instagrams and TikToks giving our humble cloud design a much wider reach that we could have imagined.

2022BK_Chi_League_46-DSC_7558.jpg
2022BK_Chi_League_153-DSC_8745.jpg
Previous

VOLLEYBALLS
Next

FOOTBALLS