Classic
& Fresh

The Evolution brand has existed since the 90’s. For most of that time it has existed in primarily one form: brown material, black graphics. Early on in my career at Wilson we thought about experimenting a bit and we introduced new solid colorways. These were a minor success so we set our sights on how to take the brand even further.
Inspired by streetwear, sneakerheads, ballers and culture we looked to revitalize the brand with bold graphics that would appeal to a broad demographic. To say the years in the making experiment is a success is a bit of understatement.